Seth wrote an insightful article on marketing a new business. He asks you to define if you are selling to a new market or a share of an existing market, because the strategy is highly different. Getting new people to enter your market is hugely expensive. There’s no way I can persuade a non-book buyer […]
read moreThere are two types of people in this world: those that focus on saving money, and those that focus on earning money. The two often don’t overlap, and the frequency of the former far outstrips that of the latter. While this claim may or may not be true, it provides an interesting tenet to my […]
read moreWe went to a Columbian friend’s dinner party last night. The food was delicious, music energetic, and company amicable. After a few glasses of some delicious Merlot from Southeastern Australia I found a guest I did not recognize from previous parties, and started “talking shop” surrounding his new business. He recently-retired from an eighteen year […]
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