Yesterday, I discovered the creative wit of Hugh MacLeod, cartoonist “on-the back of business cards,” alias Gaping Void. His work points fingers at many of the places we all dare not: corporate institutions, marketing, “artists.” It’s a refreshing echo that reminds you you’re not crazy. Stop by his blog and enjoy. You can add the […]
read moreSeth wrote an insightful article on marketing a new business. He asks you to define if you are selling to a new market or a share of an existing market, because the strategy is highly different. Getting new people to enter your market is hugely expensive. There’s no way I can persuade a non-book buyer […]
read moreThere are two types of people in this world: those that focus on saving money, and those that focus on earning money. The two often don’t overlap, and the frequency of the former far outstrips that of the latter. While this claim may or may not be true, it provides an interesting tenet to my […]
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