Life and business ebb and flow. Growth, change occurs to adapt to new markets, customer needs, family needs, employee needs, health needs. Eventually though, human nature likes to return to balance. This new balance may be different than the old balance, that’s called adaptation. Balance gets achieved, adaptation occurs, a new inventory is taken, and […]
read moreYesterday, I spent a couple of hours in the evening editing a business profile shot of mine. The photo shoot didn’t go too well, as I was sick with a head cold, so I was editing the exposure to put me in the “friendliest light,” and reduce the redness of my swollen nose and eyes. […]
read moreSeth wrote an insightful article on marketing a new business. He asks you to define if you are selling to a new market or a share of an existing market, because the strategy is highly different. Getting new people to enter your market is hugely expensive. There’s no way I can persuade a non-book buyer […]
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