Andy Vaughn

I’m Back. Let’s Make Magic.

Hello Friends!

After a lovely break from consulting, I’m back in action and ready to help you take your business to the next level.

Need a Fractional COO or CMO to help get your company organized and flourishing? Let’s connect.

For the past couple of years, I’ve been growing my own little startup in the eco-friendly apparel/home goods space, while also running various departments for other small businesses and startups in Bend and surrounding Central Oregon.

Andy Vaughn and Affton Coffelt from Broken Top Brands celebrating 2022 Bend Business Awards

During this time, I’ve had the opportunity to dive headfirst into operations, marketing, and community building, all while navigating the needs of an ever-changing landscape of new tech platforms (Shopify, Amazon, Faire, TikTok, ChatGPT, GA4, Reels, etc.).

Logos of various tech companies

Much has changed over the last few years! Business is conducted differently, and tech has evolved. For sales, a majority of consumers are shopping from their phones, and introduced to your brand through social media or an online marketplaces, yielding an entirely different customer experience.

I like to work with a clean marriage of front-end metrics combined with back-end accountability: Inventory Mangement Systems, Web Analytics, CRMs, Budget v Actual Forecasting, Cohort Analysis, etc.

In 2023, staff retention and recruitment are ever-growing challenges. Employees are looking for more flexible work environments, all while aiming to stay productive and feel part of an inclusive team. It’s important they feel heard by co-workers, managers, and the organization as a whole.

Together, we can build an inclusive, productive, and accountable work culture that meets your bottom-line expectations, while also offering employees the freedom they need to maintain a healthy work-life balance.

Man in suit talks with three junior employees, who are smiling

On a personal note, I love sustainability and natural goods! If your business shares that vision, count me in as your sustainability champion. Together, we’ll make a positive social impact while achieving your business goals.

Green globe surrounded by green arrows

Let’s connect and discuss how we can work together – schedule a call or grab a coffee (virtually or in-person) and chat about your business needs.

Looking forward to working with you!


Posted by Andy Vaughn on July 28, 2023

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