Blog Archives

Unexpected Marketing Gold

Google’s core update back in August shook up SEO for quite a few businesses. One unexpected, but positive shift was a re-allocation of content weighting emphasis towards Image and Product searches for businesses that run strong on product content. After the core update, one of my clients experienced a drop in long-tail, non-business-value Web impressions, […]

How to find out if it’s just You

Yesterday, I met with a client who had a drop in contact requests for his product over the last month. We took a look at the website analytics, compared conversions, and indeed his numbers were down from the same month last year. We could assume economic shifts, weather changes, or voodoo curses may have caused […]