In 2024 talk to your employees more. In some of the recent companies I’ve worked with the biggest blind spots were discovered through talking with their frontline workers about their day-to-day, and asking them what their frustrations were. Sometimes it’s a new computer, because their current one crashes all the time, making them lose all […]
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Recently I had the good fortune to work with Pili Hunters . Have you ever eaten a pili nut? They’re delicious, full of healthy nutrients, and sustainably sourced from the Philippines. Pili Hunters brings pili nuts to the United States, and them retail in supermarkets and direct to consumer, nation wide. They’ve got great market […]
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🚀 If you were to double your current customer base, could you handle it? 🔧 If not, where would you break? This is one of the first questions I ask potential new clients. It does two things: 🚤 1. It frames marketing in terms of a growth engine, rather than a plug to fix a […]
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