Google’s core update back in August shook up SEO for quite a few businesses. One unexpected, but positive shift was a re-allocation of content weighting emphasis towards Image and Product searches for businesses that run strong on product content. After the core update, one of my clients experienced a drop in long-tail, non-business-value Web impressions, […]
read moreRecently I had the good fortune to work with Pili Hunters . Have you ever eaten a pili nut? They’re delicious, full of healthy nutrients, and sustainably sourced from the Philippines. Pili Hunters brings pili nuts to the United States, and them retail in supermarkets and direct to consumer, nation wide. They’ve got great market […]
read more🚀 If you were to double your current customer base, could you handle it? 🔧 If not, where would you break? This is one of the first questions I ask potential new clients. It does two things: 🚤 1. It frames marketing in terms of a growth engine, rather than a plug to fix a […]
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