Google’s core update back in August shook up SEO for quite a few businesses. One unexpected, but positive shift was a re-allocation of content weighting emphasis towards Image and Product searches for businesses that run strong on product content. After the core update, one of my clients experienced a drop in long-tail, non-business-value Web impressions, […]
read moreIn 2024 talk to your employees more. In some of the recent companies I’ve worked with the biggest blind spots were discovered through talking with their frontline workers about their day-to-day, and asking them what their frustrations were. Sometimes it’s a new computer, because their current one crashes all the time, making them lose all […]
read moreRecently I had the good fortune to work with Pili Hunters . Have you ever eaten a pili nut? They’re delicious, full of healthy nutrients, and sustainably sourced from the Philippines. Pili Hunters brings pili nuts to the United States, and them retail in supermarkets and direct to consumer, nation wide. They’ve got great market […]
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